Stella & Chewy's Digital Ad Campaign
Concept
![](https://cdn.myportfolio.com/8f108e4c-ed8e-4401-a47d-eced573f9987/bda6ce34-435d-4445-a5b4-b420bb118974_rw_1200.gif?h=45fa0d38bb3903ada17456f5c50f31b7)
The Mission
Create an animated digital ad campaign to create more brand awareness of Stella & Chewy's cat food lines.
Create an animated digital ad campaign to create more brand awareness of Stella & Chewy's cat food lines.
Services
Graphic Design
Traditional Animation
Illustration
Graphic Design
Traditional Animation
Illustration
Software Used
Adobe Illustrator
Adobe Photoshop
Adobe Illustrator
Adobe Photoshop
![](https://cdn.myportfolio.com/8f108e4c-ed8e-4401-a47d-eced573f9987/a4d95c30-acc6-4a9d-afe9-57f269f6fc07_rw_1200.gif?h=ea549a3558b228146fb701973a506328)
![](https://cdn.myportfolio.com/8f108e4c-ed8e-4401-a47d-eced573f9987/9b990fee-3f93-4ddc-9650-2ab69490d4f1_rw_1200.png?h=8dadc7e8ead84960188a25180f12e498)
Elements:
- Analogous + Secondary triadic color palette
- Friendly, script font
- Lots of cats!
- Friendly, script font
- Lots of cats!
![](https://cdn.myportfolio.com/8f108e4c-ed8e-4401-a47d-eced573f9987/c62689cd-04cc-4a91-a045-620e7cf0e189_rw_1200.png?h=54325f5d1c936ef8478d9ddc49d61e2a)
![](https://cdn.myportfolio.com/8f108e4c-ed8e-4401-a47d-eced573f9987/ab70598d-f939-46ae-ad07-279f2704e01e_rw_1200.png?h=55909af5ea5779f02ec645d78a4d0494)
![](https://cdn.myportfolio.com/8f108e4c-ed8e-4401-a47d-eced573f9987/a78864fd-720a-48f2-8633-51a8c878200e_rw_1200.gif?h=e8def98285397a5adc0aa0e9bbcbb762)
Sketch
A traditional hand-drawn animation created in Adobe Photoshop. Each frame is then vectorized in Adobe Illustrator.
![](https://cdn.myportfolio.com/8f108e4c-ed8e-4401-a47d-eced573f9987/b0263619-4835-4a97-a7b1-49ab5eaee8b8_rw_1200.gif?h=c022d314132c637fe44a70d6426daae6)
![](https://cdn.myportfolio.com/8f108e4c-ed8e-4401-a47d-eced573f9987/3ffac06c-6928-4d1c-9dd6-0a25f001fc03_rw_1200.gif?h=23e422f41a4e36fd8c00fc1720c3b882)
![](https://cdn.myportfolio.com/8f108e4c-ed8e-4401-a47d-eced573f9987/8f59e7b3-4c1c-490f-93f7-c76c14d6f7fa_rw_1200.gif?h=90a644cde67a906553e69bcc704cb9cd)